Welcome to HubSpot’s first-ever themes challenge!

Calling all web developers and designers: Your mission is to create fully-functional and stunning website themes for HubSpot’s content management system and list them in our Asset Marketplace.

In addition to unique learning, networking, and promotional opportunities, you will have the chance to compete for over $30,000 in cash prizes.

Throughout the competition, registered participants will have special access to HubSpot's developer-facing teams via Slack and multiple virtual office hour / workshop events. Additionally, you can interact with other contestants and are encouraged to collaborate and build teams.

What are themes?

Think “website-in-a-box” for HubSpot's customers. More specifically, a theme is a portable collection of website files that can be used by non-technical content creators to build and customize pages and sites via HubSpot’s visual editing tools. Themes include web page templates, modules, and all the assets needed to create a basic website with a cohesive design. Learn more about themes here.

What is HubSpot’s Asset Marketplace?

The Asset Marketplace is a virtual storefront where third-party designers and developers can list digital assets for HubSpot's 70,000+ customers to purchase. As part of this challenge, participants will submit their themes to the marketplace, and if approved for listing, will be eligible to receive revenue generated from selling their assets.

Why a hackathon for themes?

Themes are new to HubSpot, and there aren't many listed in the Asset Marketplace yet. This means our expanding CMS Hub and Marketing Hub customer base needs a lot more options than currently exist. It also means this is the perfect opportunity for our ecosystem of developers to profit by meeting the growing demand for themes. The hackathon is just a catalyst to get things moving!

Eligibility

Here is a brief overview of eligibility requirements. This list is not comprehensive; make sure you review the official rules.

Who is generally eligible to participate?

  • You are at least 18 or older
  • You are not prevented from participating by US or international laws
  • Your country/state/territory does not require contests of skill to be registered or bonded

Requirements

Here’s a quick summary of how to enter this challenge. For all of the details, remember to review the official rules.

  1. Register to participate in this challenge via hubspot.devpost.com. You’ll need a Devpost account to complete the registration.
  2. Get access to HubSpot’s developer tools for the CMS, and also create an Asset Marketplace Provider Account.
  3. Develop a Theme for HubSpot's CMS that:
  4. By November 23, submit your completed Theme listing to HubSpot's Asset Marketplace via the Asset Marketplace Prover Account you created.
  5. Also by By November 23, submit an entry form via the “Enter a Submission” page on Devpost that includes:
    • A link to a demo website of your theme (hosted in your free Provider Account)
    • A link to a simple screen recording video that demos your theme
    • Any other requested information
  6. Our team will review your submission and will communicate any changes that are required for listing in the marketplace. You will need to make these changes and resubmit to receive approval for the marketplace by December 4.

We can’t wait to receive your entry. Best of luck!

Hackathon Sponsors

Prizes

$34,500 in prizes

Grand Prize - Best Overall Theme

• $10,000 USD
• Best overall theme badge for marketplace listing
• Feature in promotion to HubSpot customers

Most Technically Optimized Theme

• $5,000 USD
• Best in category badge for marketplace listing
• Feature in promotion to HubSpot customers

Most Comprehensive Theme

• $5,000 USD
• Best in category badge for marketplace listing
• Feature in promotion to HubSpot customers

Best Designed Theme

• $5,000 USD
• Best in category badge for marketplace listing
• Feature in promotion to HubSpot customers

Second Most Technically Optimized Theme

• $2,000 USD

Second Most Comprehensive Theme

• $2,000 USD

Second Best Designed Theme

• $2,000 USD

Bonus Prize - Best Free Theme

• $2,000 USD

Bonus Prize - Best Marketplace Listing

Devpost Achievements

Submitting to this hackathon could earn you:

Judges

Jonathan McLaren

Jonathan McLaren
Sr. CMS Developer Advocate

Derek Gervais

Derek Gervais
Developer Advocate

Yuan Wang

Yuan Wang
Product Manager

Jack Coldrick

Jack Coldrick
Solutions Engineer

A.J. LaPorte

A.J. LaPorte
Sr. CMS Developer Advocate

Ashley Cox

Ashley Cox
Program Manager, Partner Developement

Dennis Edson

Dennis Edson
Community Support Manager

Liz Filardi

Liz Filardi
Manager, Product Expert Team

Kiona Highbridge

Kiona Highbridge
Senior UX Designer at HubSpot

David Carberry

David Carberry
Senior Visual & UX Designer

Judging Criteria

  • Technical Optimization
    Technical judges will evaluate themes for customizability, accessibility, page speed, SEO, and overall organization and usability of code and files.
  • Comprehensiveness
    Practical judges will evaluate themes for the overall number and quality of custom modules and page templates, originality of features, ease of editing, documentation, and support options.
  • Design & Usability
    Design judges will evaluate themes for creativity, professional branding and polish, flexibility and scalability of designs, quality of UI, accessibility, and originality.
  • For More Information On Our Judging Criteria:
    View our Guide to Maximizing Your Score. Also, don't forget to review The Official Rules.

Questions? Email the hackathon manager

Tell your friends

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.